In our digital era, emails are a must-have to conduct outreach and to help identify unique individuals. It’s common that our database can be populated with Leads and Contacts who are missing emails or contain bad emails (invalid or inaccurate). This conversation was designed to detect the records that are missing emails or have an error with the email and recommend new emails that have been found and validated from Delpha.
Why do I need this conversation?
Digital marketers and modern-day sales need an email to be effective in their outreach strategies. Marketing will need it to nurture leads, generate demand and communicate effectively with both clients and prospects. Phone numbers used to be the first step for sales prospecting, but cold emailing is becoming more popular and effective. When our employees can’t find emails (valid, accurate and up-to-date ones!) productivity suffers as unnecessary time will be wasted conducting research and validation.Problems of missing emails:
- Decreased pipeline efficiency
- Loss in Sales and Marketing productivity
- Wasted resources on data research and validation