Reversed Names

Analyze name correctness and fix reversed names

  • This Delpha use case is designed for assessing the correctness of your Salesforce Contact names and fixing them if the data inputs in the first and last name fields are found to be reversed.
  • Business success is hindered by incorrect data in your Contact records as the bad data will negatively impact your personalization efforts, productivity, customer experience and brand image.
  • With Reversed Names, Delpha can detect when the inputs don’t match the associated field and includes a check on Linkedin for an external reference point.
  • The benefits our customers will gain from using Delpha Reversed Names is better outreach success, improved personalization, increased productivity and brand image preservation.
  • This is a gif to show how the Reversed Names conversation works inside Salesforce.
  • Ensure you have the correct 360 view of your customers starting with their names!
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Overview

Names often get mixed up in our database either from forms filled out incorrectly, poor scraping data, and manual error. This conversation assesses the correctness of the name inputs in both the first and last name fields. Delpha discovers which contacts have reversed names with a high confidence score and offers to fix it with one click. Delpha also checks on LinkedIn and presents this information to the end user to have multiple data points to make their decision.

Inaccurate data such as reversed names either requires a lot of tedious time to update or, if used as is, negatively impacts your brand image, personalization efforts and revenue. When 50% of businesses (64% for B2B) are using email automation, the correctness of the data in your Contact records directly impacts the success of those emails as personalization tokens just pull the input as stored in the database without checking the correctness of the data.

Benefits

Eliminating bad data in your contact records will enable you to provide better personalization, improve outreach success, and improve productivity of your database users.

How does it work?

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Delpha Delpha

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