Suggest Correct Websites

Update accounts with the right website address

  • This Delpha use case is designed for detecting missing, incorrect or invalid websites inside Salesforce Accounts and can score search engines to find correct websites to update instantly.
  • A correct website can be used to verify or generate correct emails whereas incorrect websites can also indicate important information such as an account going bankrupt or potentially getting acquired or merged.
  • With Suggest Correct Websites, Delpha can detect when an Account’s website is missing, incorrect, changed or unreachable.
  • Suggest Correct Websites works in three quick steps starting with detection of the problem, suggesting valid emails discovered online and allowing the end user to update the account with one click.
  • Delpha is able to detect when Accounts are missing websites and is able to provide real suggestions for users to update with one click.
  • End users can download this Delpha conversation to ensure all team members have access to correct and up-to-date websites.
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Overview

Websites are like photos, they can tell a story worth 1,000 words. Having visibility on the current status of your Account websites can provide Sales & Marketing with a lot of useful information to conduct better account management.

First they serve as a correct identifier of your account, but can also inform us when companies go bankrupt, get acquired or change domains for other reasons. For this reason, it’s very important to have the correct website in your Salesforce and that’s the purpose of this conversation.

Delpha can detect when there is an error with your website and provide you with the correct one.

Why do I need this conversation?

Besides the obvious reason for correctly identifying your accounts and providing convenient access to the right information about your leads and contacts, correct websites can be used to check against bad emails, inform you of new significant events (ie acquisition, bankruptcy) and assist in properly matching your parent-child account relationships.

Problems of incorrect websites:
  • Poor account management
  • Contribute to bad data quality when left undetected
  • Problematic for email generation
  • Wasted time on potentially nonexistent accounts

Benefits

This conversation protects the credibility of your account websites. Data is in a constant state of decay due to changes that occur in the business world on a daily basis. Take the following statistic for example.

Every hour (for US businesses):
  • 1,504 URLs will be created or changed
  • 158 companies will change the corporate structure

Delpha can assist you to detect when these changes affect your account websites and ensure you have the correct ones in real time.

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