To achieve a 360-view of your contacts, LinkedIn profiles can assist in verifying current titles and employment. Within the information associated with a LinkedIn profile, you will also be able to cross-reference certain contact information as well as enrich contact details with useful data for Sales & Marketing.
LinkedIn profiles can also serve as a very good Unique Identifier for managing Duplicates.
Why do I need this conversation?
Getting Linkedin Profiles is the first step to many other great conversations (Enrich, Has Moved, Connection Request, InMail, …).
With just 2 clicks without leaving Salesforce or needing to open a new tab or window, you can add the relevant LinkedIn Profile to your Contact in Salesforce.
Key advantages of having LinkedIn profile URLs :
- Know your contacts better
- Convenient access in Salesforce to additional contact info
- Better ABM mapping and retargeting campaigns
- Can serve as a unique identifier for your contacts
- Ability to enrich contact records